Zinc Online Solutions Web Development WordPress Development

Custom WordPress development

Hand-coded themes built on our own framework, with performance and search built in from the first line. No Elementor, no Divi, no page builder quietly adding four hundred kilobytes to every page you serve.

Our position

Everything is coded. Nothing is dragged.

Page builders make the first week easy and every week after it harder. They ship code you did not ask for, lock your content into their markup, and get slower with every update. We write the theme instead. It is more work for us and a faster, lighter, more durable site for you.

Built with a page builder

  • Ships code for every feature, used or not
  • Content lives inside the builder’s own markup
  • Slows down as the plugin grows
  • An update can break the layout overnight
  • Leaving means rebuilding from scratch

Built the way we do it

  • Only the code the page actually needs
  • Content in clean, standard WordPress fields
  • Speed is a design constraint, not a cleanup task
  • Updates are tested before they reach your site
  • Standard theme structure any developer can read
01

Designed

Two weeks turning what your business needs into screens you approve before any code is written.

02

Coded

Two weeks from empty template to finished theme. Every component written, nothing dragged in.

03

Tested

On every screen size we can get our hands on, and against Google’s own performance checks.

04

Handed over

Yours to run. Content you can edit without us, and no licence that expires.

Why WordPress

Three things people get wrong about WordPress.

It runs more of the web than every other content system combined, and it still carries a reputation from fifteen years ago. Most of what people believe about it is either out of date or describes a badly built site rather than the platform.

“It is just for blogs”

It started there in 2003 and left a long time ago. The same system runs online stores, booking systems, property and inventory listings, membership areas, learning platforms, and the marketing sites of companies you would recognise. What makes it good for a blog, structured content you can edit without a developer, is what makes it good for everything else.

“It is not secure”

The platform itself is actively maintained and audited by a very large community. Almost every WordPress site that gets compromised is running outdated software or a plugin nobody has updated in two years. Security is a consequence of how a site is built and looked after, which is exactly why we are careful about what goes on it.

“It is not for serious businesses”

It powers more of the internet than any other content system by a wide margin, which means a deep pool of developers, hosts, and tooling, and no single vendor who can change the rules or raise the price on you. Picking it is the low-risk option, not the cheap one.

Our framework

We did not start your site from nothing.

Every site we build starts from a premium theme framework we wrote and have refined over more than a decade of WordPress work. You get the benefit of that groundwork, and a theme that is still entirely your own rather than a template thousands of other businesses are also running.

Performance as a constraint

Assets are split per template so a page loads what it needs and nothing else. Images are converted and sized at build time rather than hoped about afterwards.

Search built in, not bolted on

Clean heading structure, schema markup, and the technical groundwork configured before launch instead of retrofitted when rankings disappoint.

Mobile designed first

Laid out at phone width and scaled up, because that is where most of your traffic already is.

Accessible by default

Contrast, keyboard navigation, and screen reader labels handled as part of the build, not as a later audit.

Editable without us

Content sits in clear, labelled fields. Your team changes copy and images without touching a layout or calling anyone.

Built to be maintained

Standard WordPress structure, commented and documented, so any competent developer can pick it up if you ever move on.

Plugins

Every plugin is a decision, not a default.

The usual WordPress site carries twenty or thirty plugins, each one somebody else’s code running on your server with access to your database. Our default is to write the function ourselves. When a plugin genuinely is the right answer, we pick one that is maintained, widely audited, and light enough not to cost you anything you would notice.

The ones we trust

Tried, maintained, and worth the weight they carry.

  • WooCommerce
  • Yoast SEO
  • Carbon Fields
  • Cognito Forms
  • Caching, when a site needs it

Everything else

Written into the theme instead, so it does exactly what you asked for and nothing more.

  • Custom post types and fields
  • Search and filtering
  • Booking and scheduling
  • Galleries and sliders
  • Integrations with your other tools
How it works

Two weeks designing. Two weeks building.

A typical site is about four weeks from kickoff to launch. The biggest variable is how quickly content and approvals come back from your side, and we will say so rather than quietly absorbing the delay.

Discovery

What the business needs the site to do, who it is for, and what is wrong with the one you have. No deck and no pitch.

Week 0

Design

Every page designed for desktop and mobile and approved by you before anybody writes code. This is where changes are cheap.

Weeks 1-2

Build

From empty template to finished theme. Every component hand-written, content fields wired up, nothing dragged in.

Weeks 3-4

Test

Every screen size we can get hold of, every browser that matters, and Google’s own performance checks until it passes.

Week 4

Launch and hand over

Analytics verified, search console submitted, and a walkthrough so your team can run the site without us.

Week 5

Built for you. Owned by you.

Your domain and hosting

In your name and your accounts. We manage it if you want us to, and you can take it elsewhere whenever you like without asking us for anything.

No licence to renew

The theme is yours outright. There is no annual fee that turns your site off, and no builder subscription sitting between you and your own content.

Readable by anyone

Standard WordPress structure, commented and documented. If you hire another developer tomorrow, they can pick it up without a handover call.

Common questions

WordPress questions we get asked

Yes, and this is the part people worry about most when they hear the site is hand-coded. Content sits in clear, labelled fields in the WordPress admin. You change text, swap images, add pages and posts without touching layout or calling us. What you cannot do is accidentally break the design by dragging something into the wrong place, which is deliberate.

GET IN TOUCH

Have a project in mind?

Tell us what you are trying to fix. We will come back with a straight answer about whether we are the right team for it, and what it would cost.

PHONE

561-513-0014

LOCATION

Fort Lauderdale, Florida

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